Donna Karan New York launches "The Edit," featuring Adriana Lima, Joan Smalls, and Grace Elizabeth curating personal fashion styles.
Quiver AI Summary
Donna Karan New York is reintroducing itself with "The Edit," a fashion campaign that features models Adriana Lima, Joan Smalls, and Grace Elizabeth, who each create a personal selection from the new collection. The campaign emphasizes individuality and storytelling, showcasing how these women embody confidence and style through their curated looks. Each edit reflects the models' unique perspectives; Adriana focuses on powerful, minimalist tailoring, Joan emphasizes relaxed, sensual silhouettes, and Grace presents contemporary, effortless femininity. Styled by Jessica Diehl, the Spring 2026 collection draws inspiration from the brand's archives while catering to modern women’s needs. The collection is available as of February 12, 2026, signaling an evolution of the brand that remains grounded in its original vision of empowering women's fashion.
Potential Positives
- Reinforces the brand's identity by featuring three prominent women—Adriana Lima, Joan Smalls, and Grace Elizabeth—who embody modern femininity and appeal to a wide audience.
- Highlights the relaunch of the brand with a focus on individuality and contemporary styling, appealing to the needs of modern women.
- Increases brand visibility and accessibility with the Spring 2026 collection available in select North American retailers and online, expanding the brand's reach.
- Aligns with the brand's legacy of empowering women through fashion, reinforcing its relevance in today’s market.
Potential Negatives
- The press release emphasizes the need for a "re-emergence" of the brand, suggesting a previous decline in relevance or popularity.
- It lacks specific sales figures or performance metrics for the new collection, which could lead to skepticism about its potential success.
- The campaign relies heavily on the involvement of celebrities, which may indicate a lack of confidence in the brand's core product design and narrative to stand on its own merits.
FAQ
What is The Edit campaign by Donna Karan New York?
The Edit is a curated fashion campaign featuring three women who express their individuality through selected styles from the collection.
Who are the featured models in The Edit campaign?
The featured models are Adriana Lima, Joan Smalls, and Grace Elizabeth, each bringing their unique style to the campaign.
When will the Spring 2026 collection be available?
The Spring 2026 collection will be available starting February 12, 2026, in select North American retailers and on DonnaKaran.com.
How does The Edit reflect the brand's vision?
The Edit reflects the brand's vision by showcasing fashion that is shaped by women, focusing on timeless design and personal expression.
What is the legacy of Donna Karan New York?
Donna Karan New York revolutionized women's fashion with its 1984 Seven Easy Pieces concept, emphasizing effortless and empowering dressing for modern women.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
NEW YORK, Feb. 12, 2026 (GLOBE NEWSWIRE) -- Donna Karan New York continues its reemergence with The Edit : a curated fashion campaign shaped by three women whose presence transcends trend, age, and moment. Adriana Lima, Joan Smalls, and Grace Elizabeth bring their distinct points of view to the brand’s design DNA, selecting and styling a personal edit from the wider collection for an intimate dialogue between women and their wardrobes.
Highlighting the talents’ personality the curated fashion experience blends storytelling to create The Edit which reframes the Donna Karan New York ethos through individuality. Not only do we see what pieces Adriana, Joan and Grace gravitate towards, we also see how they embody each look: confident, composed, and unmistakably themselves. Styled by Jessica Diehl, the collection nods to the archives only reimagined for today, while affirming the brand’s enduring language of modern femininity.
Adriana approaches her edit with confidence and clarity. A belted trench and lightweight suiting project power without excess. Pieces in light gray have a monochromatic yet luminous presence. Worn close to the body and styled with restraint, they reflect a confidence that feels intuitive rather than performed.
Joan creates her edit around her personality, favoring constructed silhouettes that signal relaxed sensuality. In muted tones of snow petal pink and Umbria clay, tailoring and bias-cut dresses emphasize line and proportion, where minimal gestures carry maximum impact. Combining city polish and everyday style, the looks are an expression of control softened by nuance.
Grace articulates a femininity through contemporary, streamlined looks that also draw from the Donna Karan Weekend collection. From a ribbed knit dress to a low-slung skirt and tank, her edit leans into a light color palette, draped pieces and subtle contrast, offering a fresh interpretation of the Donna Karan New York attitude. The pieces feel natural and lived-in, designed to move with the body rather than define it.
Together, these three edits articulate a broader vision of Donna Karan New York today: fashion shaped by women, worn with intention, and grounded in timeless design. By resonating authentically, the campaign reveals how the brand evolves and lives on through the women who wear it.
The Spring 2026 collection will be available in North America in select retailers on February 12, 2026, and on DonnaKaran.com.
Photographed by Luigi & Lango
Creative Direction by Team Laird
Styled by Jessica Diehl
Hair by Akki Shirakawa
Makeup by Georgi
BTS Images by Gladimir Gelin
Still Life Images by Natalie Paul
ABOUT DONNA KARAN NEW YORK
Donna Karan New York revolutionized women's fashion in 1984 with Seven Easy Pieces, a groundbreaking system that made dressing effortless, sophisticated, and empowering. Now under the ownership of G-III Apparel Group, Ltd. since 2016, the brand enters a new chapter with its 2024 relaunch. While staying true to its original vision, the iconic Donna Karan New York has evolved to meet the needs of the modern woman, offering designs that inspire confidence with timeless, versatile pieces that seamlessly integrate into daily life. With expanded distribution, Donna Karan New York continues to bring its signature style to a broader audience, resonating with women globally.
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII) is a global fashion leader with expertise in design, sourcing, distribution, and marketing. The Company owns and licenses a portfolio of more than 30 preeminent brands, each differentiated by unique brand propositions, product categories, and consumer touchpoints. G-III owns ten iconic brands, including DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin, and licenses over 20 of the most sought-after names in global fashion, including Calvin Klein, Tommy Hilfiger, Levi’s, Nautica, Halston, Converse, BCBG, and major national sports leagues, among others.
Contact:
Gabriella Romero
[email protected]
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/8d151109-40dc-4eb4-bc0a-e9ff3fa35158
https://www.globenewswire.com/NewsRoom/AttachmentNg/bbbbcc18-f047-4166-919f-e7ffe6cf3306
https://www.globenewswire.com/NewsRoom/AttachmentNg/1ab5616a-6c57-4a4d-b8ed-4925260bbcbf
